Commercials during the big game certainly take center stage between snaps and the halftime show. Car manufacturers, in particular, know they have a large, captive audience and tend to spend munificently to produce over-the-top commercials for their newest rides. Some of them play out like short feature films while others are geared for branding rather than advertising a specific vehicle. Many of them, however, are simply memorable for reasons of creativity, timeliness, or shock value.
Here are 5 historic car commercials featured during the big game:
The use of an iconic scene from a cinematic classic helped Audi put “old luxury” on notice.
Stark imagery and powerful narration pull on emotional heartstrings in this piece from Chrysler.
An instant classic: a kid in a Darth Vader costume unleashing the power of the force.
Definitely one Minnesotans can relate to.
Apparently, this commercial only aired once. GM pulled the spot because it was considered too antisocial for the times.
Keep an eye out for memorable car commercials during the game on Sunday. Add your newest favorite to the list in our comments section below.